PLAYTOP WINS TOP AWARD

The Awards recognise organisations that demonstrate trading success in non-English speaking countries as a result of having developed effective language and cultural strategies.

With licensees in over 25 countries, a third of Playtop’s sales now come from outside the UK. To reflect this, the Playtop website, www.playtop.com, is currently available in eleven languages – from French to Japanese - with a further five planned.

Barry Baker, International Business Development Manager at Playtop, said: “Developing such a comprehensive website has been a real team effort. Winning this award is tremendous for everyone involved.

“Having to deal in so many languages and countries, the website is a vital part of our sales strategy. It not only supports our licensees in their own sales efforts but is also a great source of information for licensees themselves.”   

Now in their second year, the Awards are supported by East Midlands Development Agency (emda), UK Trade & Investment and Regional Language Network – East Midlands.

Playtop was also a finalist in the Small Company Award category.

Photo (L to R): Compere Lukwesa Burak from BBC ‘East Midlands Today’; Playtop’s Barry Baker, International Business Development Manager, and Nigel Allen, Managing Director receiving their award from Mark Lambert of Bear IT.